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Job Title: canfitpro - Senior Graphic Designer
Position Type: Not Indicated


Senior Graphic Designer


Applilcation deadline:  Wednesday, December 20th 5:00 PM
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Job summary

As the Senior Graphic Designer, you will be critical to the visual impact of canfitpro in all mediums.  You will help support the planning of canfitpro’s communication strategies to increase brand awareness & brand equity, product, and service sales.  Working closely with the Communications & Media Manager, this role will assist in overseeing the graphic design and production elements, evaluating campaign performance, working with the team on managing workload and creating emails in Mailchimp.


* Post-secondary in Graphic Design
* Proficient software skills including Photoshop, Illustrator, InDesign, Flash, Dreamweaver, Acrobat, PowerPoint, Excel and Word in a Mac and PC-based environment 
* Intermediate to Expert knowledge of Mailchimp
* HTML knowledge required
* Knowledge of typography and colour theory
* Excellent verbal and written communication skills
* Strong conceptual skills
* Superior time-management; able to manage multiple projects
* Able to take direction and constructive criticism, working well in a team environment
* Ability to lead, provide constructive feedback, and suggest alternative ways of reaching KPI

Assets but not required:

* Web-proficiency in HTML, and CSS (CMS, Flash, PHP, and JavaScript)
* Basic Video Editing (Adobe Premiere & After Effects)
* Instapage or other leading landing page app

Primary Roles & Responsibilities:
* Lead the production & graphic design in storyboarding and concepts layouts for core media items (Brochure, ads, websites etc.) including reviewing materials before press
* Research, collaborate with Manager in the development, planning, and execution of strategic visual marketing vision regarding positioning, branding, marketing and communication plans, both long and short term (includes web, electronic, social media, print)
* Monitor and record competitor's initiatives, and stakeholders to determine relevant business situations and proactively recognize, evaluate, and address key business issues, drivers, growth opportunities, and industry marketing trends
* With Marketing Coordinator, monitor progress of campaign elements, program schedules
* Writing and presenting campaigns, department plans and creative briefs to inter-departments and external partners and vendors. 
* Create & edit appropriate content for canfitpro’s communication channels (including but not limited to social media, email, print, etc).
* Identify new and innovative ways to measure marketing and advertising outcomes to improve ROI
* Assist the Communications & Media Manager with artwork approvals, guidance with the team and overall branding strategy
* Ensure advertising, promotion, and marketing of canfitpro materials is held to a standard of excellence


19514 Toronto, ON CA Home Office 12/6/2017 8:58:14 PM GoodLife Fitness Not Indicated Not Indicated
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